{"id":158319,"date":"2017-06-09T05:10:00","date_gmt":"2017-06-09T10:10:00","guid":{"rendered":"https:\/\/www.ntegrait.com\/6-ways-that-ai-systems-can-help-your-business-make-more-money\/"},"modified":"2017-06-09T05:10:00","modified_gmt":"2017-06-09T10:10:00","slug":"6-ways-that-ai-systems-can-help-your-business-make-more-money","status":"publish","type":"post","link":"https:\/\/ntegrait.com\/6-ways-that-ai-systems-can-help-your-business-make-more-money\/","title":{"rendered":"6 Ways that AI Systems Can Help Your Business Make More Money"},"content":{"rendered":"
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Artificial intelligence still seems a little\u2026unreal, doesn\u2019t it? Yet you would be hard-pressed to find a company that doesn\u2019t use some form of AI or automation to make jobs easier \u2013 it\u2019s all around us, and it does make a difference. In fact, the right AI adoption can improve your security, make leadership decisions easier, and even increase profits. Does it sound hard to believe? Take a look at the revenue-friendly ways that AI systems are being used in today\u2019s businesses.<\/p>\n
1. Customer Data Management<\/strong><\/p>\n Companies that are trying to adopt more digital solutions tend to have a lot of customer data lying around \u2013 we\u2019re talking about how customers pay, when they buy, what channels they buy through, what products they like, what they look at before they buy, how often they buy, and a whole lot of other information. It doesn\u2019t matter how much free time your marketing and sales teams have, they can\u2019t look over this data and spot important connections just by staring at spreadsheets.<\/p>\n But an AI can<\/em> track all this data and come up with conclusions that are actually useful. Skilled CRM AI systems can identify high-value customers that spend a lot of money, target them with additional deals, and identify new prospects who share similar traits to these high-value customers and deserve extra attention to make more sales.<\/p>\n 2. Automated Ad Placement and Audience Targeting<\/strong><\/p>\n Today\u2019s AIs don\u2019t stop at customer data: They also examine a lot of social and sales data, which can be more useful than you might expect. A good AI, for example, can find out what payment options and channels have a higher success rate within your target audience, which is especially handy if you\u2019re not sure how to find or analyze this data. That skill also applies to automated placement of ads in the right spots and platforms to attract the sort of business you want. It can transform a business\u2019s profits when used correctly<\/a>.<\/p>\n 3. Faster Workflows<\/strong><\/p>\n Today\u2019s AI systems go beyond simple automation: Just take a look at the latest Cortana features, which allow the voice assistant to scan emails for relevant information and set up automatic calendar events based on what you are discussing. Advanced features like these really put the \u201cassistant\u201d in voice assistant, which means you save a lot of time and \u2013 with enough use of these tools \u2013 may even be able to trim up the workforce a little. Other automation can help too, such as features that automatically add or pass on projects when they are ready to reach the next step\u2026or put up alerts when something looks like it has gone wrong.<\/p>\n 4. Chat Systems for Direct Sales<\/strong><\/p>\n Here\u2019s an exciting twist on the AI trend. Chatbots are advanced AI systems that replicate a normal conversation (more or less) through a messaging app so that customers can IM the chatbot and ask questions or as for specific information. Facebook Messenger allows companies to come up with a simple AI that nearly anyone can use \u2013 and with the right tools, customers can buy items directly from the chatbot<\/a>!<\/p>\n