{"id":179314,"date":"2018-02-26T09:07:00","date_gmt":"2018-02-26T14:07:00","guid":{"rendered":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/"},"modified":"2018-02-26T09:07:00","modified_gmt":"2018-02-26T14:07:00","slug":"want-to-make-money-with-google-analytics","status":"publish","type":"post","link":"https:\/\/ntegrait.com\/want-to-make-money-with-google-analytics\/","title":{"rendered":"Want To Make Money With Google Analytics?"},"content":{"rendered":"<p><strong>Making your website work for you involves much more than a polished design on your dot-com, but will it earn you a profit? Here\u2019s a hint: Google can help you.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20643\" src=\"https:\/\/ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358.jpg\" alt=\"Google Analytics\" width=\"508\" height=\"339\" \/><\/p>\n<p>You\u2019ve done it; you\u2019ve made the leap. Your idea has become a reality, blossomed into a company, and you\u2019ve designed a website.<\/p>\n<p>Now what?<\/p>\n<p>How effective is your website? More importantly, do you understand what makes your website effective? By \u201ceffective\u201d, we do mean profitable. If you were asked what the most popular element of your website is, would you be able to answer? If you aren\u2019t able to answer these questions, why haven\u2019t you added Google Analytics to your website yet? You can\u2019t afford to wait any longer!<\/p>\n<p>Google, the most trusted name AND the de facto authority in all things search engine-related, offers its Google Analytics service to help you understand just how your website is working for you \u2013 and where it\u2019s not. Google Analytics gives you unbelievable insights into ways to make your website working smarter AND harder. Did we mention this fantastic tool is <em>free<\/em>?<\/p>\n<p><strong>What are you waiting for?<\/strong><\/p>\n<p>To start, you add a snippet of code text to your website\u2019s source code and begin tracking everything you could ever want to know about anyone who comes to your website. We understand the phrase \u201csource code\u201d might sound like a foreign language to a lot of readers, but we promise this is painless \u2013 and Google makes sure to provide easy-to-follow video tutorials that aid anyone in getting started.<\/p>\n<p>Getting started is simple:<\/p>\n<ol>\n<li>Set up a Google account. If you already have one, just sign in\n<ul>\n<li><a href=\"https:\/\/www.google.com\/analytics\/\">https:\/\/www.google.com\/analytics\/<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Set up <a href=\"https:\/\/support.google.com\/analytics\/answer\/1042508\">a web property<\/a>:\n<ul>\n<li>Click \u201cAdmin\u201d, then choose the account if you have more than one<\/li>\n<li>In the \u201cProperty\u201d column, click \u201cCreate new property\u201d, and select \u201cWebsite\u201d.<\/li>\n<li>Enter the full URL, including the \u201chttp:\/\/\u201d.<\/li>\n<li>Choose your Industry category, Time Zone, and click \u201cGet Tracking ID\u201d.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>That\u2019s it \u2013 you\u2019ve now created a Google Analytics account and retrieved your Tracking ID snippet! How do you add this to your website? Your tracking code snippet will look something like this, but \u2018GA_TRACKING_ID\u2019 will be your tracking ID, and often looks like \u2018UA-XXXXXX-1\u2018:<\/p>\n<\/p>\n<p><a href=\"\"><\/a><\/p>\n<\/p>\n<p>window.dataLayer = window.dataLayer || [];<\/p>\n<p>function gtag(){dataLayer.push(arguments);}<\/p>\n<p>gtag(\u2018js\u2019, new Date());<\/p>\n<p>gtag(\u2018config\u2019, \u2018GA_TRACKING_ID\u2019);<\/p>\n<\/p>\n<p>You\u2019ll add this code snippet to each page of your site you want to track right after the opening  tag on each page. Once this is in place, Google Analytics typically takes about 24 hours to being reporting traffic, though a quick visit to your website in a new browser tab will register your visit in Real-Time reports, thus eliminating your need to wait 24 hours and potentially waste an entire day (of profits).<\/p>\n<p>A few items to remember as you start using Google Analytics:<\/p>\n<ul>\n<li>Reports are unable to show website traffic history prior to set-up on your website.<\/li>\n<li>Brand new websites will take time to \u201cramp up\u201d in search rankings, and may limit search traffic coming to your site immediately. New sites can take up to 30 days for Google to index, but there are ways to expedite this if you\u2019re willing to take a few quick steps. The fastest and easiest is <a href=\"https:\/\/www.google.com\/webmasters\/tools\/submit-url?continue=\/addurl&amp;pli=1\">a simple request form<\/a> submitted to Google.<\/li>\n<\/ul>\n<p><strong>Take Google Analytics for a Spin<\/strong><\/p>\n<p>We recommend paying attention to a few key areas at first.<\/p>\n<ul>\n<li>How is your traffic finding you? Google Analytics labels this \u201cAcquisition\u201d, and the main ways are:\n<ul>\n<li>Referring sites: These are sites that have sent visitors to your site from another site.\n<ul>\n<li>This is the full list of your new best friends.<\/li>\n<\/ul>\n<\/li>\n<li>Organic: This is traffic that has discovered your website through search terms, \u201ckeywords\u201d, that visitors are typing into search engines and clicking links that bring them to your site \u2013 your favorite \u201cfreebie\u201d.<\/li>\n<li>Direct: This traffic is entirely made up of people that come straight to your website as if they clicked on a shortcut or typed your URL into their browser bar.<\/li>\n<\/ul>\n<\/li>\n<li>What do visitors do once they find you? This is \u201cBehavior\u201d in Google Analytics terminology:\n<ul>\n<li>See the entire visitor journey.<\/li>\n<li>A key metric here is the Bounce rate; when a visitor lands on your site but then immediately closes the browser tab or window, or clicks the \u201cback\u201d button, this is registered as a \u201cbounce\u201d. The lower the bounce rate of your page or website, the better your site engages with your audience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Do you have a social media profile? While this is a critical marketing channel, it\u2019s also a great opportunity to take Google Analytics for a test drive. Using a social media post that includes a link to your website, you can see the corresponding traffic within GA and determine the effectiveness of post content, and correlate Facebook reach to website visitors.<\/p>\n<p><strong>New Traffic Pattern Ahead<\/strong><\/p>\n<p>Over time, you\u2019ll begin to see patterns, and note traffic spikes and dips as well as begin to predict traffic. Leave the visitor wanting more from your site with each page. The desire to see more will earn another click.<\/p>\n<p>Which pages of your site are most popular? Go to Behavior -&gt; Site Content -&gt; All Pages, and see every page of your site and its corresponding traffic metrics. These can be sorted however you choose.<\/p>\n<ul>\n<li>Want to see visitors resulting from social media but only those based in England? Want to see referral traffic AND their corresponding top destination pages? Add the Secondary Dimension to this view and see how visitors landed on each page or by which channel for an even clearer picture of your site\u2019s performance.<\/li>\n<\/ul>\n<p>Pay close attention to pages with high bounce rates, and the landing pages and exit pages. A bounce rate, as described above, is a wasted opportunity because the visitor isn\u2019t engaged. A landing page is where traffic enters your site; adversely, exit pages are where traffic exits the site. Landing pages can be an indicator of external links that point to your site, and optimized accordingly, can attract visitors to continue to additional pages.<\/p>\n<p>Google knows they have an incredible tool for websites, and won\u2019t give everything away for free. At some point, you\u2019ll encounter the most dreaded words for any Google Analytics user: \u201cnot provided\u201d. Typically, these are enclosed in parentheses, \u201c(not provided)\u201d, and will come to represent the largest chunk of your traffic. These are visitors who are logged into their Google account while visiting, and Google restricts information shown to protect the privacy of Google account users. The good news is that Google will share more details with you \u2013 if you upgrade to a paid Adwords package or premium analytics account. A closer look at keywords will help with organic traffic, and perhaps a paid boost on your most effective keywords will \u201cup the ante\u201d.<\/p>\n<p>A few more key features in Google Analytics we recommend trying out:<\/p>\n<ul>\n<li>Behavior Flow \u2013 Flow charts that give you a high-level overview of popular patterns<\/li>\n<li>Events \u2013 If your end goal is driving traffic to another site, like Facebook or Etsy, where you have limited reporting, Events will let you see how many times a set clickthrough is utilized, like a button to take a visitor to the Facebook page.<\/li>\n<li>Conversion Goals \u2013 You establish a set of criteria that you define as a \u201cconversion\u201d, like signing up for an email newsletter or following the sales funnel completely through the checkout process for a purchase, and the conversion goal will give you insights about the transaction.<\/li>\n<li>Audience details are best \u201cguesstimations\u201d, based on generalizations and cookies. Never assume that this information is 100% accurate, but it will be a good indicator.<\/li>\n<\/ul>\n<p>Understanding your audience is the key to knowing what makes them \u201ctick\u201d \u2013 and what makes them open their wallet. Once you start actively using Google Analytics and tailor your site for search engine optimization, it\u2019s amazing what doors may open for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making your website work for you involves much more than a polished design on your dot-com, but will it earn you a profit? Here\u2019s a hint: Google can help you. You\u2019ve done it; you\u2019ve made the leap. Your idea has become a reality, blossomed into a company, and you\u2019ve designed a website. Now what? How&hellip;<\/p>\n","protected":false},"author":5,"featured_media":158517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-179314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Want To Make Money With Google Analytics? - IT Services in Virginia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Want To Make Money With Google Analytics? - IT Services in Virginia\" \/>\n<meta property=\"og:description\" content=\"Making your website work for you involves much more than a polished design on your dot-com, but will it earn you a profit? Here\u2019s a hint: Google can help you. You\u2019ve done it; you\u2019ve made the leap. Your idea has become a reality, blossomed into a company, and you\u2019ve designed a website. Now what? How&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"IT Services in Virginia\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-26T14:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358.jpg\" \/>\n<meta name=\"author\" content=\"Steve West\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve West\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/\",\"url\":\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/\",\"name\":\"Want To Make Money With Google Analytics? - IT Services in Virginia\",\"isPartOf\":{\"@id\":\"https:\/\/www.ntegrait.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358-1.jpg\",\"datePublished\":\"2018-02-26T14:07:00+00:00\",\"dateModified\":\"2018-02-26T14:07:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.ntegrait.com\/#\/schema\/person\/33156c118f002b88019c3fc70441bf79\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#primaryimage\",\"url\":\"https:\/\/ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358-1.jpg\",\"contentUrl\":\"https:\/\/ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358-1.jpg\",\"width\":508,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ntegrait.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Want To Make Money With Google Analytics?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ntegrait.com\/#website\",\"url\":\"https:\/\/www.ntegrait.com\/\",\"name\":\"IT Services in Virginia\",\"description\":\"Ntegra IT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ntegrait.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ntegrait.com\/#\/schema\/person\/33156c118f002b88019c3fc70441bf79\",\"name\":\"Steve West\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ntegrait.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cc273f166c78aca895198956663df42?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cc273f166c78aca895198956663df42?s=96&d=mm&r=g\",\"caption\":\"Steve West\"},\"description\":\"Ntegra IT is devoted to providing reliable Computer Support to businesses that want to improve productivity and profitability. We deliver custom designed Network Services that better map to your business, so you can stop worrying about your technology and get back to achieving your business goals.\",\"url\":\"https:\/\/ntegrait.com\/author\/swestntegrait-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Want To Make Money With Google Analytics? - IT Services in Virginia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Want To Make Money With Google Analytics? - IT Services in Virginia","og_description":"Making your website work for you involves much more than a polished design on your dot-com, but will it earn you a profit? Here\u2019s a hint: Google can help you. You\u2019ve done it; you\u2019ve made the leap. Your idea has become a reality, blossomed into a company, and you\u2019ve designed a website. Now what? How&hellip;","og_url":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/","og_site_name":"IT Services in Virginia","article_published_time":"2018-02-26T14:07:00+00:00","og_image":[{"url":"https:\/\/www.ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358.jpg","type":"","width":"","height":""}],"author":"Steve West","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Steve West","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/","url":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/","name":"Want To Make Money With Google Analytics? - IT Services in Virginia","isPartOf":{"@id":"https:\/\/www.ntegrait.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358-1.jpg","datePublished":"2018-02-26T14:07:00+00:00","dateModified":"2018-02-26T14:07:00+00:00","author":{"@id":"https:\/\/www.ntegrait.com\/#\/schema\/person\/33156c118f002b88019c3fc70441bf79"},"breadcrumb":{"@id":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#primaryimage","url":"https:\/\/ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358-1.jpg","contentUrl":"https:\/\/ntegrait.com\/wp-content\/uploads\/2018\/02\/ThinkstockPhotos-615253358-1.jpg","width":508,"height":339},{"@type":"BreadcrumbList","@id":"https:\/\/www.ntegrait.com\/want-to-make-money-with-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ntegrait.com\/"},{"@type":"ListItem","position":2,"name":"Want To Make Money With Google Analytics?"}]},{"@type":"WebSite","@id":"https:\/\/www.ntegrait.com\/#website","url":"https:\/\/www.ntegrait.com\/","name":"IT Services in Virginia","description":"Ntegra IT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ntegrait.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ntegrait.com\/#\/schema\/person\/33156c118f002b88019c3fc70441bf79","name":"Steve West","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ntegrait.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cc273f166c78aca895198956663df42?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cc273f166c78aca895198956663df42?s=96&d=mm&r=g","caption":"Steve West"},"description":"Ntegra IT is devoted to providing reliable Computer Support to businesses that want to improve productivity and profitability. We deliver custom designed Network Services that better map to your business, so you can stop worrying about your technology and get back to achieving your business goals.","url":"https:\/\/ntegrait.com\/author\/swestntegrait-com\/"}]}},"_links":{"self":[{"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/posts\/179314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/comments?post=179314"}],"version-history":[{"count":0,"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/posts\/179314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/media\/158517"}],"wp:attachment":[{"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/media?parent=179314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/categories?post=179314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntegrait.com\/wp-json\/wp\/v2\/tags?post=179314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}