{"id":179506,"date":"2018-12-17T09:12:00","date_gmt":"2018-12-17T14:12:00","guid":{"rendered":"https:\/\/www.ntegrait.com\/10-important-tips-for-meeting-accessibility-standards-with-email\/"},"modified":"2024-02-06T13:57:52","modified_gmt":"2024-02-06T13:57:52","slug":"10-important-tips-for-meeting-accessibility-standards-with-email","status":"publish","type":"post","link":"https:\/\/ntegrait.com\/10-important-tips-for-meeting-accessibility-standards-with-email\/","title":{"rendered":"10 Important Tips For Meeting Accessibility Standards With Email"},"content":{"rendered":"

When you launch an email campaign, you want your message to be read and understood by as many people as possible, and one way to do that is by making your emails accessible to people with disabilities. Those with visual, cognitive, auditory, or mobility impairments have special needs that can be addressed by adhering to some simple practices and assistive techniques to ensure that your message can reach them too. Failing to take steps to include these individuals is not only considered insensitive these days, it\u2019s legally required in many countries, and more to the point, it also costs your business.<\/p>\n

\"Email<\/p>\n

Why Email Accessibility Is Important<\/strong><\/p>\n

There are a lot more disabled people in the U.S. and globally than those who aren\u2019t affected by it personally realize. According to the\u00a0National Institutes of Health<\/u><\/a>, 37.5 million American adults, or 15%, have hearing loss,\u00a01.3 million are blind<\/u>, and another 2.9 million have low vision. The Centers for Disease Control says that 25% of adults in the U.S. experience some type of disability, and the World Health Organization states that hundreds of millions of additional people around the world are disabled.<\/p>\n

From a business perspective,\u00a0it has been estimated<\/u><\/a>\u00a0that people with disabilities in the U.S. have $1 trillion in total income and more than $220 billion in disposable income. That makes them a demographic that most businesses can\u2019t afford to ignore, and if you\u2019re not practicing email accessibility, you\u2019re missing out on a big potential market.<\/p>\n

So how can you start making your emails more user-friendly and understandable to those with disabilities? Here are ten methods you can start using right away.<\/p>\n

10 Tips For Meeting Email Accessibility Standards<\/strong><\/p>\n